Critical perspectives

Exploring the impact of:

• Globalisation - the media in a global marketplace
• Cultural imperialism
• Cultural appropriation

Global dominance explored

• Globalisation considers the extent to which certain political economies 'dominate' the world through the process by which global media organisations as 'cultural transmitters'
• Thus major media organisations on the world stage 'drowned out' smaller regional outlets as they tend to follow thus lead and effectively replicate their stance and mode of production
• in terms of news, accusations that 'US style journalism' is 'homogenising' world news coverage, becoming 'missionaries of corporate capitalism'
• Equally, it has potential to establish a dominant GLOBAL CULTURE

Globalisation

• It can be regarded as a positive or a negative phenomena
• Why has it happened?
• Global media brands and output transmitting and selling formats on a worldwide scale are at least part of the reason
• An increasingly 'marketed' media landscape on a global scale, chase big revenues and operate as any other product being sold - dependent on supply and demand

The consequence of 'Cultural Imperialism'

• In general, what we are talking about is the potential for the media to allow one culture to dominate over another

World views?

• Consider - How are non-Western cultures framed and presented in other countries

Consequences

• CNN have been accused of stirring up 'compassion fatigue' through their reporting of global human suffering
• Rather than motivation and mobilising change amongst world powers and individuals, it suggests that it has desensitised the audience to major world crisis

Globalisation: World News - Whose news?

• When related to news, globalisation is distinct from globalisation in general - which tends to focus upon socioeconomic lines such as the impact of international trading

The media has an increasingly serious effect on the way that society behaves towards certain people or stories.