Exploring the impact of: Globalisation - the media in a global marketplace Cultural imperialism Cultural appropriation Global dominance explored Globalisation considers the extent to which certain political economies 'dominate' the world through the process by which global media organisations as ' cultural transmitters' Thus major media organisations on the world stage 'drowned out' smaller regional outlets as they tend to follow thus lead and effectively replicate their stance and mode of production in terms of news, accusations that 'US style journalism' is 'homogenising' world news coverage, becoming 'missionaries of corporate capitalism' Equally, it has potential to establish a dominant GLOBAL CULTURE Globalisation It can be regarded as a positive or a negative phenomena Why has it happened? Global media brands and output transmitting and selling formats on a worldwide scale are at least part of the re